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What is POD?
category:Industry News time:2025-09-11 09:14:37
As a special display and packaging method, POD (Product on Display) has been widely used in warehouse-style stores in recent years. It places products directly on display at sales terminals. Its core is to showcase products as a whole via well-designed display plans, enabling intuitive and attractive presentation to boost exposure, sales and consumers’ purchase desire.

As a special display and packaging method, POD (Product on Display) has been widely used in warehouse-style stores in recent years. It places products directly on display at sales terminals. Its core is to showcase products as a whole via well-designed display plans, enabling intuitive and attractive presentation to boost exposure, sales and consumers’ purchase desire.

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POD generally consists of a color box, layer pad/Ray, Shourd, corner post, top&bottom cap, and slip sheet.

Commonly made of cost-effective, recyclable materials like paper (with strong advertising effects via fine printing/structure) or degradable plastics, it aligns with environmental trends, reduces waste and allows flexible product combination/movement.

However, it faces challenges: designing consumer-centric packages for different products, balancing material eco-friendliness and cost, and improving transportation/warehousing efficiency while ensuring display quality.

Future development will see more intelligent, personalized solutions and greener, more efficient materials. It will play a bigger role in promoting green production and consumption, continuing to offer high-quality, efficient solutions for product display and sales.